Discover Italy's Best Kept Secret: 5 Reasons you should visit Puglia

Old Port of Monopoli

I must confess I knew nothing about this beautiful corner of Italy until I discovered it while looking for our next adventure.

Puglia, also known as Apulia, and often overshadowed by more famous Italian regions like Tuscany and Amalfi, is a hidden gem. My husband and I are thrilled to have checked this one off our bucket list and to have spent an unforgettable week exploring this charming and laid-back region.

With its unique blend of stunning landscapes dotted with millennial olive trees, rich history, and vibrant culture, Puglia offers a refreshing escape from the other crowded tourist hotspots of Italy.

Picture this: the most atmospheric white-washed towns, truly gorgeous turquoise waters, and fabulous Italian fare offered at the coziest alfresco dining spots. We had some of our best meals in Puglia. If you're looking for a new adventure, Puglia should be at the top of your travel list.

1. Trulli and Landscape

One of the first sights that captured our attention in Puglia were the iconic Trulli houses. These traditional stone dwellings, with their conical roofs, date back to the 14th century and are only found in this region of the world.

History has it that centuries ago Trulli owners could quickly dismantle and reassemble the dry stone construction to save on taxes when tax inspectors were in the area.

The UNESCO World Heritage city of Alberobello features a high concentration of Trulli. As you stroll along the picturesque streets lined with these charming Smurf like structures, you might feel as if you’ve entered a storybook. You can even stay in a Trulli. There are dozens of them that have been converted into unique accommodations.

But no worries if you don't get the chance to visit this town. Trulli are widespread throughout the rolling landscape of the Itria valley of Puglia where you will also also find numerous olive groves and vineyards.

2. Stunning Beaches and Coastlines

Puglia’s got some of the most beautiful beaches in Italy, with over 800 kilometers of coastline and crystal-clear waters along the Adriatic and Ionian Seas.

Although, I am not one to lounge for hours on the beach, we enjoyed daily walks along the water's edge of our home away from home Monopoli, where we based ourselves for a few days.

A must see are the dramatic cliffs of Polignano a Mare or if you prefer the soft, sandy shores of Gallipoli, there’s a spot on the beach with your name on it.

3. Delicious Cuisine

For foodies like me, Puglia is an undeniable culinary haven. Known for its hearty Mediterranean dishes, the region features fresh seafood, homemade pasta, and my personal favorite, focaccia topped with rosemary and olives.

Don’t miss trying orecchiette, Puglia’s famous pasta shape often served with a rich broccoli rabe sauce.  And definitely don’t miss trying the local wines, particularly Primitivo and Nero di Troia..

Around 36% of Puglia’s land is dedicated to agriculture, ensuring that the farm-to-table experience is truly fresh. I can attest to that! We did not eat a bad meal while in Puglia. Oh and by the way the coffee is to die for.

Puglia is also renowned for its high-quality olive oil, regarded as some of the best in the world.

Consider taking a tour of an olive oil farm in the Itria Valley. You'll learn about the production process, sample various oils, and gain insight into Puglia's culinary traditions.

Or you can do what we did. We stayed in a Masseria, better known as a farmhouse estate, where they produce their own olive oil and often provide farm to table meals in the most charming accommodations.

Orecchiette pasta typical of the Puglia region

4. Rich History

Puglia is like a thrilling journey back in time, with a history that stretches back thousands of years! You can practically feel the past come alive in its historical spots.

Nestled in the heel of Italy’s boot, this region is an absolute treasure trove of archaeological sites and ancient towns that proudly display its rich and diverse heritage.

Over the years, cultures like the Greeks, Romans, Byzantines, and Normans have left an incredible mark on Puglia's architecture and culture, creating a unique mix that's both fascinating and eye-opening.

You can see these influences in the intricate designs of the buildings, the charming town layouts, and even in the vibrant local customs and traditions that have been passed down through the ages.

4. Vibrant Local Culture

I am a sucker for exploring atmospheric villages and getting lost in the maze of tiny cobblestones streets. It's also a wonderful way to immerse oneself in the local vibe and maybe even meet and engage with the locals. Each town or village has its own dialect, traditions and celebrations.

 Experience the lively festivals throughout the year, such as the Festa di San Nicola in Bari, celebrating the patron saint with parades and fireworks.

Discover local artisans producing ceramics, textiles, and traditional handicrafts, particularly in towns like Locorotondo known for its ceramics.

5. Affordable Travel Destination

Puglia is also an affordable travel destination. Compared to places like Venice or Florence, accommodations and dining options are budget-friendly. You can find charming boutique hotels and authentic trattorias without overspending.

For example, you could stay in a Trulli house for about €80 per night, while enjoying delicious local meals for around €15. This affordability allows you to extend your stay and explore more without the financial stress, making it perfect for travelers looking for great value.

Time to Explore Puglia

If you're seeking an alternative to the typical tourist attractions, consider exploring Puglia. This region is rich in charm, and the warmth of the locals adds to its appeal.

The towns and villages are the cutest with their own distinct character, the architecture is stunning, the history is captivating. I can't say enough! You are sure to experience an unforgettable adventure filled with hidden gems in Southern Italy. You can thank me later.